Wise Apple
I managed all creative for this 7-person startup as it was going through the Techstars Chicago accelerator program. I designed everything from social media content to marketing collateral, food packaging, and the pitch deck the CEO presented to investors at Techstars Demo Day. I even worked as a brand representative at local events in the Chicago area.
Creating the lunch Pak
Wise Apple (formerly known as Eat Pakd) delivers healthy, custom school lunches directly to your door so that you can take packing lunch off of your to-do list. Aiming for a fun, kid-centric look without overdoing it, I designed the EatPakd lunch packages to fit the brand.
FOX featured my package design in a segment on school lunches and snacks.
I designed reward cards, social media graphics and other promo materials.
Engagement campaign
After the company rebrand from EatPakd to Wise Apple, I designed the creative for the Wise Apple Junior Chef campaign, inviting parents to submit their kids' lunch ideas to Wise Apple.
