Facebook Stories
For three years, I led the content design of several areas across Facebook Stories, including engagement features, privacy controls, and cross-app experiences. Here’s some of that work.
Reimagining Instagram’s sticker for Facebook
Goal: Make a version of IG Stories’ question sticker for FB Stories that includes suggested questions to inspire story creation.
Content considerations for question suggestions:
What kinds of responses do we want to drive?
How can we differentiate this from what's possible in a post?
Can we use data to determine what suggested questions to ask?
How can we make sure that the questions are localizable?
Approach: I worked through the holistic experience (story creation, story consumption, and the notification experience) to create an easy-to-use sticker that took into account user research, localization and privacy disclaimers. Localization for this project was especially intense as we wanted to have colloquial, everyday questions in English such as “Highlight of your day?” and make sure they translated with the same tone and intent in other languages.
Creation with ghost text
Suggested question
Consumer privacy disclosure
Response notification
Response view
Cross-posting upsells
Text only
Text + illustration
Goal: Upsell users that already automatically share posts from Instagram to Facebook to turn on automatic sharing for stories as well (and vice versa).
Approach: I wanted to put this upsell in a place that felt contextual to people, but caused as little friction as possible to story creation, while still making sure people got to truly read it and make an informed decision. After several iterations of different placements and content, I ultimately A/B tested two versions, one with a graphic and one without, to see which performed best.
Hiding stories
Goal: Make people feel more comfortable sharing stories on Facebook by giving them tools to control their audience.
Content considerations:
How do we differentiate this control from others, such as the blocking feature?
How can we educate people about how to access this and other story privacy controls when they don’t have any active stories?
What’s the right term for the “unhide” action?
Do we center this feature around hiding the story, or hiding the viewer?
Approach: After digging into the terminology and positioning of other privacy controls across both Facebook and Instagram stories and posts, I added “hiding” into Story Privacy settings and made the control accessible directly from a user’s active stories. I made sure to make it clear that the setting takes effect “from now on” so that people weren’t worried about what their audience was seeing.
Hide action
Unhide action
Other work
Stories education website
As the content designer closest to the product, I worked with product marketing to create an external website that taught people how to use Facebook Stories, including tips and tricks for using creative tools. I wrote all the content for the site, including creating proposals for the interactive videos that were included in it. Unfortunately, the site is no longer active.
Mission statements
In my time working on Facebook Stories, I crafted several mission and vision statements for product teams. This involved leading brainstorms with stakeholders, getting buy-in from neighboring teams, and ultimately presentations with leadership to align on team goals and direction.
New user experiences
I designed my fair share of onboarding experiences on Stories. Every launch included elements such as contextually placed tooltips and megaphones, full-screen dialogues, and of course, thinking through various edge cases, and loading and error states.